top of page
brandmark-design-1800x0.png

Website Policies

The Smart Up Ltd – Website Policies
 

Registered Address: Suite 4951, 34-35 Hatton Garden, EC1N 8DX, London, United Kingdom

Contact Email: info@thesmartup.co.uk

1. Terms & Conditions

 

1.1. Company Information
The Smart Up Ltd is a company registered in England and Wales (Company No. 15880808), with its registered office at the address above (“we,” “our,” “us”).

1.2. Services
We provide tailor-made technological solutions, software services, and professional consultancy to businesses and individual clients.

1.3. Eligibility
By using our services or making a purchase, you confirm that you are at least 18 years old and legally capable of entering into contracts.

1.4. Orders & Payments

  • All prices are shown in GBP unless otherwise stated.

  • Payment is due at the time of order via our approved payment providers, including credit/debit card and wire transfer.

  • We reserve the right to refuse any order at our discretion.

1.5. Delivery of Services

  • Our tailor-made solutions are delivered within 1–15 business days, depending on the complexity of the client’s requirements.

  • Digital services or software are delivered electronically to the email address provided at checkout.

1.6. Refunds & Returns

  • Refund eligibility is outlined in our Refund & Return Policy.

  • Due to the bespoke nature of our products and services, we may not refund the full payment if work has commenced or resources have been allocated. This policy is in line with UK contract law, which allows service providers to retain payment for work performed in accordance with an agreed contract.

  • Refunds, if applicable, will be processed via the original payment method.

1.7. Limitation of Liability
We are not liable for any indirect or consequential losses. Our total liability is limited to the amount you paid for the service or product in question.

1.8. Governing Law
These Terms & Conditions are governed by the laws of England and Wales, and disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

1.9. Contact
For any inquiries, please email info@thesmartup.co.uk.

 

2. Refund & Return Policy

 

2.1. Digital Services & Software

  • If you experience technical issues preventing use of our software/services, please contact us within 14 days.

  • If the issue cannot be resolved, you may request a refund, subject to the bespoke nature of your order.

2.2. Consultancy & Tailor-Made Solutions

  • Cancellations made at least 48 hours before a scheduled session or project start may be eligible for a partial or full refund.

  • For bespoke technological solutions, payments may not be refundable in full once work has commenced or resources have been allocated, in accordance with UK contract law regarding services already rendered.

2.3. Method of Refund
Refunds are issued to the original payment method within 7–10 business days, where applicable.

2.4. Contact for Refunds
To request a refund, please email info@thesmartup.co.uk with your order details.

​

3. Privacy Policy

 

3.1. Introduction
We are committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data.

3.2. Data We Collect

  • Name, email, phone number, billing information.

  • Payment details (processed securely by third-party providers; we do not store card details).

  • Website usage data (cookies, analytics).

3.3. How We Use Your Data

  • To process orders and deliver services.

  • To communicate with you about your account or transactions.

  • To improve our website and services.

  • To comply with legal and regulatory obligations.

3.4. Legal Basis for Processing
We process personal data under the lawful bases of contract (to deliver services), legal obligation, and legitimate interest.

3.5. Sharing Data
We may share data with trusted third parties (e.g., payment processors) only as necessary to fulfil your order. We do not sell your personal data.

3.6. Data Security
We use industry-standard security measures to protect your data.

3.7. Your Rights
You have the right to access, correct, or delete your data, and to object to certain processing. To exercise these rights, contact us at info@thesmartup.co.uk.

3.8. Data Retention
We keep personal data only as long as necessary to provide services and comply with legal obligations.

3.9. Governing Law
This policy is governed by the laws of England and Wales.

​

4. Cookie Policy

 

4.1. Introduction
This Cookie Policy explains how The Smart Up Ltd (“we,” “our,” “us”) uses cookies and similar technologies on our website to improve your experience, analyse site usage, and deliver targeted content.

4.2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the website remember information about your visit, such as preferences, login status, or pages viewed.

4.3. Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly (e.g., security, login).

  • Analytics Cookies: Help us understand how visitors use the website (e.g., Google Analytics). These cookies do not collect personally identifiable information.

  • Functional Cookies: Remember your preferences (language, region, etc.) to enhance user experience.

  • Marketing/Advertising Cookies: Used to deliver relevant ads and track campaign performance.

4.4. Third-Party Cookies
We may use third-party services (e.g., Google Analytics, payment providers) that place cookies on your device. These cookies are governed by the third-party’s privacy policy.

4.5. Your Choices

  • You can control cookies through your browser settings. Most browsers allow you to block or delete cookies.

  • Blocking certain cookies may affect the functionality of our website.

4.6. Consent
By continuing to use our website, you consent to our use of cookies as described in this policy.

4.7. Updates to This Policy
We may update this Cookie Policy from time to time. Updates will be posted on this page, with the date of the latest revision.

4.8. Contact Us
For any questions about our use of cookies or website policies, please contact us at info@thesmartup.co.uk.

​

Effective Date: 6 August 2024

Let Us Know!

Get in touch! So we can get better results together.

Thanks for submitting!

Up

Stay informed, join our newsletter

Thanks for subscribing!

The Smart Up

Disclaimer: The Smart Up Ltd - as a fintech provider company, we maintain a neutral stance in connecting brokers with Liquidity Providers (LPs). Through our strategic partnerships with numerous top market makers and banks, we provide our clients with a diverse selection of options for choosing the perfect LP for their company. As a trusted B2B partner,              The Smart Up Ltd does not hold client funds, provide investment advice, or engage in retail financial services, ensuring a clear and compliant operational model.

R.N: 15880808

info@thesmartup.co.uk 

+44 (0)20 80 79 95 80

34-35 Hatton Garden,

EC1N 8DX, London/UK

bottom of page